June 18, 2013

Graphic Mosquito Blouse & Mandarin A Skirt


The photographs for this post were taken in Beit Ha’ir Museum, one of the most remarkable and intriguing museums in Tel Aviv. The historical building is right by my house, and only a five minute walk from my boutique. Recently, in a quick visit to the museum, I discovered a very special exhibition titled Night Stamp – Shirazi at Beit Ha’ir, sealing a year of fashion at Beit Ha’ir.
“An extraordinary exhibition revolving around the icon and the man who formed the nightlife of Tel Aviv, Shimon Shirazi. Through films, displays, fashion garments and a unique visual language – the exhibition will reveal Shirazi's intense activity for over two decades.” (Beit Ha’ir website)

In this post I present the ‘Graphic’ model, a sleeveless blouse made of cotton fabric with a ribbon binding along the collar and the buttoning. The fabric’s background shade is cream, and it has a graphic print of small green mosquitoes.
The ‘A skirt’ is made of mandarin shaded cotton fabric, and has two front pockets and a hidden zipper in the back.
The blouse is also available in other graphic patterns (attached to the sketch above) and in plain cream shaded silk.
The skirt is also available in red, light grey and dark blue.

May 23, 2013

Mosquito T-Shirt



It took me a long time to design the first T-shirt for my brand. Casual items require precision: the design should be very comfortable and simple; the fabric soft and of excellent quality; and the colors interesting but not trendy. My inspiration for designing the ‘Mosquito’ T-shirt was the world of tennis. Instead of a sport’s company logo, I added an embroidered mosquito. I fell in love with the shape and the idea of a bug on a T-shirt.
The T-shirt is made of cream cotton percale combined with thin red cotton knit. The T-shirt has a V neck opening, matching sleeve and waist ribbing, and a black embroidered mosquito. The T-shirt is also available in beige and navy blue (the fabric colors are shown in the sketch above).

May 13, 2013

Light Blue Safari Dress

Summer is nearing, and on hot days you want to look good, but also light and comfortable. When I design a tailored dress suitable both for work and warm afternoons, the most crucial element is the fabric. I was looking for a thin high-quality cotton fabric, that wasn’t see-through. Although cotton fabric tends to wrinkle more than synthetic fabrics, when the temperature rises its comfort and feel on the body are worth it.
I found the right fabric in the immortal summer shade – light blue; a retro-color, that fits all skin tones. In the previous post I presented the same dress made of red satin-cotton fabric, but the different fabric gives the dress a twist and a completely fresh look. I recommend matching the dress with white or yellow sandals and minimal jewelry, for a cool summer look.

May 1, 2013

Red Safari Dress


A red dress!
Color makes all the difference. I rest my case.
For an evening out or at the office... don't be ordinary.
(The dress also comes in orange, sky blue and navy blue)

April 22, 2013

Safari Blouse


Every design starts with an inspiration, a starting point on which the design is based. Once I have a well-formed idea in my head, the design takes on a number of aspects: shape (the silhouette), fabric color and type (the right match between the type of fabric and the design is crucial), and the elements complementing the design (belt, buttons). All of these components need to be harmoniously combined, so that the final item will be both beautiful and flattering. I give every design the time it needs, and in the end I have a new collection of items, all aimed to be a high quality addition to your wardrobe.
The blouse presented in this post was created with a Safari inspiration. The silhouette is a little distant from the body; it has a blazer-like collar and short sleeves with a wide cuff. In the waist I have designed wide long loops creating a track, into which a thin leather belt is threaded, tying up in the front. The blouse has hidden pockets, and is very flattering with a pair of pants.
The blouse comes in three fabrics (the third one is attached to the sketch): plaid mustard, light blue and white diamond shapes, and navy blue with white polka dots.

January 28, 2013

Mandarin Dress



Orange items have character. Orange is a sensual, urban color shining with liveliness and vigor. I love classic items with a twist in fabric or in color.
I designed a tailored midi dress with a coat shape. The dress is made of mandarin orange high-quality cotton satin. It has a straight shape with princess seams for a close fit, round front pockets and a matching belt. It’s a comfortable and light dress that makes you feel special. In the photographs I’m wearing the dress with brown gentle net pantyhose and brown shoes (this dress will also go nicely with dark gray shoes).
The dress also comes in: navy blue, steel gray, and bordo.

January 3, 2013

Cream Blouse & Plaid Boucle Skirt



A new post for the Small Business Day occurring today and tomorrow (Thu.-Fri.). It is extremely important to promote small businesses since they are the central growth engine of the economy and a main source of jobs. My small business provides work for other small businesses and when you buy from me you create an income for the dressmaker, the cutter, the public relations agent, the fabric importers, the haberdasheries, etc. They all contribute to Israel’s economy. In my shop I aspire to give you all the advantages of a small business – personal attention, originality, quality, and reliability. The shop and the blog are also a stage for other Israeli accessory designers, and I choose carefully only original and high-quality designs.

In this post I present a cream-toned blouse made of cotton voile with a Chinese collar, hidden buttoning and a long sleeve with a widening sleeve cuff. The sleeve cuff can be folded to create a three quarter sleeve.
The skirt is made of boucle in shades of brown and cream. It has a straight shape and two front pockets. Boucle is a type of plaid that comes in various mixtures, and is woven with rounded loops that create a rich texture. The skirt is designed with a lining to maintain its shape throughout time.

I invite you all to celebrate with me this Thursday and Friday with a wise and fun shopping experience and great discounts. May we all have a happy fruitful new year!

December 12, 2012

Bordo Dress & Cement Raincoat


In the Israeli winter you need stylish items that don't require wearing many layers. A tailored blouse or a light sweater with a blazer or a long sleeved dress and pantyhose can be the perfect solution for the air conditioned spaces we usually hang out in. With the right coat protecting you when you are outside, you can stay fashionable and prepared for any weather
I designed a tailored dress with a coat shape. The dress is made of thick cotton fabric and has a buttoning from top to bottom, external pockets and a matching belt. I recommend wearing it with pantyhose and ballet flats or high heel shoes with laces. The dress also comes in: steel gray, navy blue, and orange-red.
On top of the dress I'm wearing an A-shaped raincoat with a sixty's look, with red buttons and a printed satin lining. The fabric is imported from Japan, and it's made of nylon and cotton. The raincoat has a removable cap with a patent zipper, fast and easy to remove (also sold in red)