February 28, 2012

My New Shop

I’m thrilled to tell you all that I have opened my first shop on Tshernikhovski St. in Tel Aviv.
For a long time now I have been walking around with a feeling that my clothes need a proper and permanent place. I started with selling from home, and progressed to selling in the designers’ boutique in Dizengoff Center. During this period I learned who my clients were; I examined how the clothes fitted on various body sizes; and met a wide and fascinating audience. In addition, I sold items online in Israel and worldwide, and increased the manufacturing. My blog was my way of keeping in touch, and now we can calmly meet at the shop for fittings and advice.
The shop is cozy and intimate, and located in the lovely boutique street in central Tel Aviv; I couldn’t wish for anything more. In the boutique you can find the clothes I design, and the wonderful shoes Inbar Yosifon designs under the brand name Shoemaker, as well as handmade bags which the most talented designer Maya Shalev makes – all made in Israel.
For this festive post, I was photographed inside the shop wearing an eggplant shaded baby corduroy Shape skirt. The buttoned blouse is made of apple green cotton fabric with a Chinese collar, and the blazer-style jacket is made of mixed silk and wool.
Currently, I am offering the winter collection at end of season prices, and in my next post I will present new items for the upcoming spring.