June 19, 2012

Brown Tiltan Blouse & Coffee Geometric Skirt



Summer is here, and with it come the heavy humidity and heat. Even in days like this I recommend dressing for work or for a night out in a tailored, comfortable and chic look. The secret is in the fabric and the shape. You can choose pants or a skirt made of a thin breathing fabric, and blouses should preferably be made of cotton, chiffon or silk. The shapes should be flattering but not too tight, shapes that allow the body some air. The style of clothes I design, Smart Casual, suits anyone that wants to look great at the workplace and in dates, and survive the hot summer days without compromise.

In this post I present a straight skirt, curving but not tight. This ‘Geometric’ skirt in a light coffee tone, has lengthwise and crosswise cuts and diagonally cut pockets, and is made of cotton fabric with diagonal stripes creating a light and interesting texture. The brown ‘Tiltan’ blouse is made of an airy cotton fabric with a small flower print on a chocolate-brown background. The blouse has a V-neck and a flat collar, partial buttoning with three buttons and short sleeves. The clothes touch the body but don’t cling to it, and they are made of breathing fabrics suitable for hot days. That’s how I dress to have fun. I add a large comfortable bag, a pair of sandals and delicate jewelry and go out to work.

June 8, 2012

Kangaroo Blouse & Geometric Skirt


In this post I present a casual, easygoing, pragmatic look, suitable for summer days. The ‘Kangaroo’ blouse is made of a mustard-shaded silk fabric with cream polka dots. The blouse has a liquid look and it gently falls over the shoulder; it has a V-shaped collar that becomes round around the neck and a small pocket.
The ‘Geometric’ skirt is made of deep blue cotton fabric with a gentle weaving texture. The skirt has a straight shape with crossing cuts and two diagonally cut front pockets.

April 11, 2012

Tiltan Blouse & Choco Vanilla Maxi Skirt



For me, the fabric makes all the difference. The various colors, textures, prints and feel are extremely important to me. Sometimes everything starts with choosing a fabric; I can feel a fabric and instantly know what I’m going to make of it and how it will look. Other times it takes a lot of time and effort to find the perfect fabric for one of my designs. I long for the day when I will be able to design and manufacture my own fabrics, and then only the sky is the limit.

When I saw the chiffon fabric of the skirt presented in this post, I knew right away it will beautifully match the maxi skirt I designed. The fabric has a crepe texture and a wonderful fall and flow to it, which is very important in a long skirt.

The ‘Tiltan’ blouse also started from choosing the fabric. I was looking for thin and smooth cotton fabrics with gentle graphic prints. I designed a short sleeve blouse, with a V-neck and a partial buttoning with three buttons.

The combination between a long flowing skirt and a graphic tailored blouse continues the contrastive concept with which I started designing my summer collection. I created a look that can be enjoyed throughout the day. The right accessory can transform a casual look to a richer evening look.

March 30, 2012

Mustard Maxi Skirt & Brown Papillon Blouse

When I started designing new summer items I wanted to create a long feminine contrastive look; on the one hand - neat and graphic, and on the other - flexible and flowing. As always, I started with basic form and color sketches, like the good-old graphic designer I once was. I started with designing the skirt and drew sketches of various shapes – a very wide cloche, a tight one that touches the body, and different folds and cuts. I wanted the skirt to be morphologically minimal. I chose a certain width and created a central fold that gives flow and richness to the skirt’s front. After choosing the shape I started looking for the right fabric. I was looking for a silk fabric in a mustard shade that I loved, and when I found the exact tone with evenly-spread cream-colored dots I was very pleased.

Faithful to my initial idea of bringing contrasts together, I designed a blouse made of soft and flowing chiffon fabric in a buttoned tailored shape. I created a graphic papillon shape in the collar using a different fabric, and with that same fabric I created the diagonal strips defining the sleeves. The brown chiffon fabric with cream-colored dots scattered unevenly wonderfully matched the look I wanted to achieve.

February 28, 2012

My New Shop






I’m thrilled to tell you all that I have opened my first shop on Tshernikhovski St. in Tel Aviv.
For a long time now I have been walking around with a feeling that my clothes need a proper and permanent place. I started with selling from home, and progressed to selling in the designers’ boutique in Dizengoff Center. During this period I learned who my clients were; I examined how the clothes fitted on various body sizes; and met a wide and fascinating audience. In addition, I sold items online in Israel and worldwide, and increased the manufacturing. My blog was my way of keeping in touch, and now we can calmly meet at the shop for fittings and advice.
The shop is cozy and intimate, and located in the lovely boutique street in central Tel Aviv; I couldn’t wish for anything more. In the boutique you can find the clothes I design, and the wonderful shoes Inbar Yosifon designs under the brand name Shoemaker, as well as handmade bags which the most talented designer Maya Shalev makes – all made in Israel.
For this festive post, I was photographed inside the shop wearing an eggplant shaded baby corduroy Shape skirt. The buttoned blouse is made of apple green cotton fabric with a Chinese collar, and the blazer-style jacket is made of mixed silk and wool.
Currently, I am offering the winter collection at end of season prices, and in my next post I will present new items for the upcoming spring.

December 14, 2011

Steel Grey Blouse & Black Boucle Skirt







The blouse presented in the photos was previously presented in dots pattern on dark blue Background. and here it is made of steel grey chiffon with white dots scattered unevenly. The blouse has a V shaped collar and both the front and back have smooth washed chiffon lining for softness and opacity. The sleeves are see-through, and are slightly puffy with a thin rubber strip at the end.
The ‘Boucle’ skirt design has a straight shape with two front pockets. To highlight the pockets I added a thin tattered stripe from the fabric’s end, creating a thread texture. Boucle is a type of tweed, a woolen cloth of various mixtures, but a very ‘extreme’ one, made from wool thread woven in rounded loops, creating a rich texture.

December 1, 2011

Mustard Blazer & Baby Corduroy Skirt









The Tel Aviv Fashion Week is in my eyes a symbol of sanity. Beyond my personal interest in fashion, I was happy to see a large scale event aspiring to resemble the world’s capitols. To me, fashion is a daily celebration. Choosing what to wear and matching items give me pleasure and entail the joy of creation. Fashion should be celebrated on the street, not in fancy events and on catwalks. Fashion is lived every day.

I designed a classic blazer made of mixed silk and wool, in a shade of mustard with a delicate brown pattern. Three greenish-mustard buttons on the front and three smaller matching buttons on each sleeve. The blazer has a high quality satin lining. It’s flattering, and light but warm.
The skirt model is ‘Shape’ which I presented in the past. This time I made it suitable for winter, out of bottle-green Baby Corduroy. The fabric is called “baby” because the corduroy stripes are thin and gentle. The skirt is knee-high, with two front pockets and a slit on each side for a feminine look and comfortable walk. Like all the skirts I design, this skirt has an inner lining. The lining maintains the skirt’s shape while you wear it and even after a long sitting.